MEET TRAQ™

Meet everyone’s new favorite walking shoe. There are no other shoes like TRAQ™ currently on the market and customers will know the difference.

TRAQ™ is the next evolution in wellness; the first comfort walking shoe with an integrated pedometer that instantly syncs with your smartphone. Our vision is to encourage happiness through wellness, and we truly believe that TRAQ™ will help customers combine their favorite fitness activities with their favorite shoe brand. We bring this concept to life by designing shoes using supple leathers, vivid prints, and then pairing each distinctive creation with our Alegria comfortable and supportive footbed plus the Q-chip technology.

EXPLORE

ADDED TECHNOLOGY

We’ve partnered with genius engineers to create the Q-Chip that lives in every TRAQ™ shoe.

The chip doesn’t need to be charged and the shoes quickly pair to the app! Anyone can track their steps, connect with their friends and compete on a leaderboard. Never has wellness been so easy, so comfortable and so interactive!

  • SAME ALEGRIA
    COMFORT

  • BUILT IN
    PEDOMETER

  • PERSONALIZED
    COMMUNITY

  • NO CHARGING
    NECESSARY

THE TRAQ™
COMMUNITY

If you want to add seven years to your lifespan, studies* recommend setting aside 20 to 25 minutes for a daily walk. Research even shows getting up and walking around for two minutes out of every hour can increase your lifespan by 33%, compared to those who do not.

With TRAQ™, not only will you be able to reap all the benefits of walking comfortably, but you will also be able to cheer on your friends and family to walk together through the app. Wellness starts with you so share the wellness with those you love. Let’s motivate each other!

LEARN MORE

KEY FEATURES OF TRAQ™

The TRAQ™ App:

With bluetooth enablement, TRAQ™ is ready to go wherever you go. Easily pair any TRAQ™ shoes to the app to start tracking activity, create fitness goals, and connect to friends, families and coworkers to see their activity and compete for a spot on the leaderboard! TRAQ™ will be there to celebrate each fitness milestone with you!

The TRAQ™ Community:

The best way to stay happy and healthy, is to do it with a community of loved ones! TRAQ™ brings people together to encourage meeting fitness goals! This community will be unlike any other because it will be specially tailored to each individual, surrounding you with people to keep motivation going strong. Here’s to a healthy life together with your loved ones!

 

Why Alegria Customers Will Love TRAQ™

In 2018, the women’s footwear industry is projected to bring in more than $18 billion in sales and the wearable device industry is expected to ship more than 120 million units globally.

Right now, there is a huge opportunity for ‘smart footwear’ in the market and this is where our Alegria fans fit in perfectly.

We recently sent out a survey to gauge interest, and here is what we found about our customers:

  • 98% buy more than 1 pair of comfort shoes per year
  • 85% own between 5 and 10 pairs of walking shoes and wear them almost daily
  • 80% want to track the amount of steps they take per day

When we asked them about technology, here’s what we discovered about our customers:

  • Almost all own a smartphone
  • 90% are either average or extremely savvy with smartphone apps
  • Lastly, 75% of our customers do not own any wearable technology likely because there isn’t a simple and easy solution.

The vast majority of Alegria fans are active on social media, sharing their favorite pairs and showing off their collections.

Now, they will be connected to the TRAQ™ community; a fun and supportive group of people who will warmly welcome new members to the TRAQ™ Nation!

These brand evangelists will help thousands of people get excited to be a part of a blossoming community!